The Website may enable you to purchase, or apply for quotes for products and services such as motor insurance, vehicle lease or hire or accessories. Some of these products and/or services are provided by Ford's partners who will collect additional personal information from you in order to fulfil your requests. Our partners will use the personal information they collect as they describe in their privacy statements or as they explain when you provide your personal information.
In addition to this Policy, some Ford products and services (including some Ford apps) have their own privacy policies which describe in more detail how your personal information is used in a particular context. You can also find out more about what information your vehicle collects and uses by consulting the owners' manual or its accompanying app (where available).
Who we share your personal information with
Your personal information may be disclosed to:
companies or other organisations that we have engaged to provide services on our behalf such as web-hosting companies, mailing vendors, analytics providers, event hosting services, and information technology providers;
companies or other organisations where you have asked us to or agreed that we may share your personal information with them;
dealers and our partners where this is necessary to provide you with a product or service;
any law enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights, the rights of any third party or individuals' personal safety, or to detect, prevent, or otherwise address fraud, security or safety issues; or
any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your personal information uses it in a manner that is consistent with this Policy.
Yogesh may also transfer your personal information to Ford Credit, Ford Motor Company, other Ford Motor Company Group companies worldwide, and to their service providers. When we transfer your personal information, we will make sure that is used for purposes which are compatible with those described in this Policy.
Transferring your personal information internationally
Your personal information will be treated in accordance with UK law concerning data protection and may be transferred within the European Economic Area ("EEA"), as well as to countries outside the EEA (including to the USA). When we transfer your personal information outside the EEA we will put in place appropriate safeguards in accordance with our legal obligations to ensure that your personal information is adequately protected irrespective of the country to which it is transferred. These safeguards may include obtaining contractual assurances from any third party given access to your personal information that your personal information will be protected by standards which are equivalent to those that protect your personal information when it is in the EEA. If you would like to know more about how Ford protects your personal information when it is transferred outside the EEA, please contact us at the address below.
What personal information will we use?
Yogesh collects personal information from the Website:
when you fill in forms (for example, if you use our contact form or request a test drive); and
The Website enables you to provide personal information including:
your name and contact information (such as your address, telephone number(s) and email address) and information about your business or employer if you are enquiring in a commercial capacity;
information about your vehicle (including your Vehicle Identification Number ("VIN"), vehicle registration number, model, age and mileage);
the products and services in which you are interested; and
your contact and marketing preferences.
In addition, we;
collect your personal information if you contact us using the details available through the Website (for example, we will keep a record of the information you provide when you write to us or contact our customer service centres); and
may combine the information we hold with information about you or your interests, socio-economic and socio-demographic status, online identifiers and current contact details collected by third parties such as marketing agencies.
When you take your vehicle to be serviced or repaired we will collect diagnostic information about your vehicle and keep a record of the work carried out and parts supplied. You can find out about what personal information is collected when your Ford vehicle is serviced or repaired Repair, diagnosis and servicing for your Ford vehicle.
How do we use your personal information?
We use the personal information we collect from the Website to:
fulfill your requests (for example, to enable you to book test drives or request vehicle brochures);
manage and improve our business and our relationship with you;
deal with your enquiries;
send you marketing material in line with your communications preferences;
comply with our legal and regulatory responsibilities, to respond to legal process or requests for information issued by government authorities or other third parties, to prevent and detect crime and fraud, or protect your, our or others’ rights; and
operate the Website, personalise it to you, and to understand how the Website is used so that we can improve it.
We may combine and analyse your personal information to:
help us understand, develop and improve our products, processes, services and marketing and business strategies;
personalise our products and services to you;
to understand our customers better; and
to manage and improve our relationship with you.
This could include, for example, informing our distribution strategy, evaluating the effectiveness of our marketing and customer service, conducting market analysis and identifying products or services which may be of interest to you, and contacting you to tell you about such products and services.
For more information about how the personal information we collect when your vehicle is serviced or repaired, please see the Repair, diagnosis and servicing for your Ford vehicle section below.
We keep your personal information in identifiable form for as long as is reasonably necessary to fulfil the purposes for which we collected it and to comply with our legal obligations. This generally means holding your personal information for as long as one of the following apply:
your personal information is reasonably required in order to provide the services you have requested to you;
your personal information is reasonably required in order to protect and defend our rights or property (this will generally be the length of the relevant legal limitation period); or
we are otherwise required to keep your personal information by applicable laws or regulations.
What lawful grounds do we rely on when we use your personal information?
There are different lawful grounds that we rely on to use your personal information and we will collect and use your personal information in the following situations:
where our use of your personal information is necessary to perform a contract or contracts that you are a party to, or to take steps that you request before entering into a contract. These contracts could include the conditions on which you enter a competition or agreements you enter into for service products, for example;
where our use of your personal information is within our legitimate interests or the legitimate interests of the organisation with which we have shared your personal information and we have made sure that your personal information, and your rights in relation to that information, are protected. For example, we may rely on this legal ground if we and/or the companies within the Ford Motor Company group use your personal information to: understand and improve our (or their) products, services and/or marketing strategies; for research purposes; to manage and improve our relationship with you and for administrative purposes; to help find out what information, products and services are most likely to interest you and to send or show you information, offers, and online advertisements for these products or services; to personalise your experience of our products and services; to ensure that our products and services are delivered and used in accordance with the law and the terms and conditions that apply to them; and where necessary to protect or defend our or another's rights or property, or to detect, prevent, or otherwise address fraud, security, safety or privacy issues;
where we believe it is necessary to use your personal information to comply with a legal or regulatory obligation to which we are subject;
in limited circumstances where we believe it is necessary to protect someone's safety or vital interests; and
where we have your consent. We will rely on your consent to, for example, collect technical information such as data from cookies and similar technologies as we describe in Ford's cookies guide and to use your personal information for marketing to you by email and text message. Where we rely on consent to use your personal information, you have the right to withdraw that consent at any time. Please see the 'Your rights' section of this policy for more details.
You have the right as an individual to find out what information we hold about you and for what purposes, as well as to access that information and make corrections if necessary. You also have the right in some circumstances to object to our use of your personal information, to ask us to restrict or erase your personal information or to request that your personal information is provided to you in a commonly used electronic format so that you can share it with other organisations.
Where you have consented to our use of your personal information (please see the section named What lawful grounds do we rely on when we use your personal information? for further information), you can withdraw your consent at any time. If you wish to do so, please contact us at the address below.
We will make all practical efforts to respect your wishes. However, certain legislation, especially related to safety issues or financial regulation (e.g. when dealing with Ford Credit) might prevent this.
Other websites and social networking
The Website may contain links to other websites which are outside our control and are not covered by this Policy. If you access other websites using the links provided, the operators of those websites may collect information from you which will be used by them in accordance with their privacy policies, which may differ from ours.
The Website may also offer you the opportunity to share or follow information about Ford, the Website or the products and/or services available through it using third party social networking functionality (such as through “share this”, “like” or “follow” buttons).
We offer this functionality in order to generate interest in the Website among the members of your social networks, and to permit you to share and follow opinions, news and recommendations about the Website with your contacts. However, you should be aware that sharing personal information with a social network may result in that information being collected by the social network provider and being made publicly-available, including through internet search engines.
We may amend this Policy from time to time. If we make substantial or material changes in the way we wish to use your personal information we will communicate providing a prominent notice on the Website or by contacting you directly. If you do not agree with these changes, please do not continue to use the Website.